Components

Web Specific Analysis

Benchmarking
Through benchmarking we are able to compare an opportunity to both its direct competition, on and offline, as well as to top performing internet retailers.

Analytics
We use web metrics to determine Key Performance Indicators (KPI) to identify what is happening on a website and Key Insight Analysis (KIA) to understand why things are happening on a website.

AdWords
We have the ability, through analytics, to measure your campaign’s efficiency and efficacy in order to make the adjustments needed to improve performance.

Traditional Business Analysis

Industry Statistics
Using traditional industry ratio margins and statistics, we are able to understand how an opportunity is performing compared to its industry.

Recasting
By recasting financials to remove discretionary spending, we are able to understand the true financial position of an opportunity.

Market Comparisons
Used to determine what similar businesses are currently selling for, as well as what they have sold for historically.